How to Create Stellar Content in Each and Every Post You Make On Your Blog

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Am Shedrack Julius [Mx BossTech Sj] Top CEO of This Blog!!

Am Going to Show/Teach You on
"How to Create Stellar Content in Each and Every Post You Make On Your Blog"

Lets Go Straight To the Point

Now let’s cover how to write a powerful blog post. Here’s a list of the most fundamental writing basics to consider as you start putting your fingers to the keys (brought to you by Tracy Gold). 

1. Speak to one target audience – the whole time: Figure out who is buying what you’re selling and write a blog post for them. Now, you may have different audiences you’re trying to reach, so you may need to change who this target audience is from post to post. But be sure each individual blog post is consistent from start to finish. 


2. Be short and sweet: A good blog post is between 400 – 1,000 words; easy enough to digest during a coffee break. If you have more to say, consider breaking your post into two parts, or tightening up your ideas and language. And remember, just because something is short doesn’t mean it’s easy to read. Make posts easy to skim by cutting content up into sections or lists.

3. Say something interesting and useful: It’s OK to write a blog post about a quick thought, but make sure it’s a whole thought, not half of one and half of another. Would what you’re writing change the way your reader thinks about an issue? Spur an idea? Be worth emailing to a coworker? If not, you’ve got work to do. 

4. Relax: Your blog probably won’t help you win a Pulitzer Prize and that’s ok. As long as your posts are useful, readers will come back for more. 


5. Be a show off: Don’t tell readers your company is awesome; write great content so readers are the ones who say your company is awesome. Use concrete, specific language and examples in each post to build trust with your readers. 

6. Have a compelling title and leading paragraph: Make your readers want to read your post right away. But don’t promise something with your title and intro that you don’t deliver. (We’ll go over how to create compelling titles in just a bit.) 

7. Balance SEO with good content: Especially with titles, you need to strike a balance between catchiness and SEO. Don’t flood readers with keywords, but do pay attention to the basics such as pretty URLs and meta descriptions. 

8. Include a Call to Action (CTA): Even if it’s just a call to comment or connect on Twitter, blog posts should end with something that moves readers to a next step. Do not, however, ask people to buy something at the end of a post. Hard sells in blog posts will lose your readers’ trust. 

Pick Your Post Type:

 Once you have the “meat” of your post down, now you need to make it unique, engaging and easy-to-digest. This is where the “type” of post you write matters, because how you organize and communicate your incredible insights can make all the difference with your readers. Here are some of the most popular blog post types (we’ll cover a few of these in more detail below).

 • “How to” posts
 • Narrative story posts 
• Sectioned posts that use a series of sub headers 
• The monologue-style video posts often used for book reviews or Q&A
 • Lists

Spotlight On: How-To Posts 

 A How-To post uses your content as a way to identify you audience’s pain points and fix the things that are challenging to them and their business. To craft this kind of post, look into whatever it is that causes readers to waste valuable time, complicates their decision-making process, or keeps them awake at night. Then write about ways to help them become more efficient, more productive, or more confident in a very practical, how-to manner. For example: Lowe’s publishes a site that’s educational, informative, and inspirational. Lowe’s Creative Ideas explains how to tackle home improvement and décor projects to people who are interested in exploring their creative side but have a hard time imagining a craft concept or finding the right materials for the job. The before/ after and step-by-step instructions help readers visualize their goals and break down the steps to achieve them. 


Spotlight On: 

Lists (From Nate Riggs’ “Mastering 3 Styles of Blog Lists for More Effective Content Marketing”). Organizing your blog posts into lists allows for easier audience consumption. To make sure your points get across to your readers in the most organized, optimal ways, consider writing them as a list. Here are the 3 most common, and effective, types of lists: 1. Brief lists: These are bullets that are typically brief statements with little description but plenty of emphasis. Each bullet point may contain a link to another online resource; a link to an individual’s profile, blog or company; or even a step in a larger process. But don’t be confused by the name. 



Brief lists are typically longer in total length than posts with fewer items in the list. 
• Benefits: If the post contains quality and relevant content, this style of list can entice readers to bookmark the post to use the list as a resource down the road or share it across their own networks. Keep in mind that for longer lists it’s best to use numbered bullets so your readers feel like the content is somewhat sequential and has a sum total. 

• Example: Startup Culture: 23 Insights from the NetFlix Culture Deck – Dharmesh Shah 2. Detailed lists: Each bullet is a complete thought. Because of the emphasis on description, these lists typically carry a lower number of bullets, and the overall post is shorter. 
• Benefits: This style of post is excellent at communicating complex